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Acumen Design Associates


Beyond Design

From aircraft interiors to consumer products. We are a group of creative thinkers for business. Our focus is on creating memorable experiences and products for world-class, market-leading businesses. We change the way people move.

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Pioneering & Entrepreneurial

We are pioneers seeking to shift paradigms in different industries. We are brave, ingenious, pragmatic and rigorous. Our work has a profound effect on our clients' business.

Inventive & Collaborative

We collaborate with our clients, partners, suppliers and manufacturers as one seamless team. Together we produce big ideas and solutions that drive businesses forward.

Our Work

Innovative and practical. Our work challenges the status quo.


From world-class airlines to cruise lines. From start-ups to renowned brands.
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Condé Nast Traveler – How United’s new business class is improving your sleep at 30,000 ft

The upgrades to United’s international business class mean more comfort on long-haul flights. Polaris, United Airlines’ new take on international business class, is meant to evoke the North Star—a shining beacon (get it?) in the industry. What we have is a little more straightforward: new seats, new lounges—all very welcome (if not quite revolutionary) upgrades to United’s long-haul flights.

United launch all-new ‘Polaris’ Business Class experience with cabin-layout invented by Acumen

United Airlines today revealed its new business class cabin experience on-board their B787’s, A350’s and B777’s.

United will be the first airline in the world to fly this unique seat design invented and patented by Acumen. This highly original cabin configuration combines in-line seats with angled seats to create the industry’s most space-efficient super business class layout. United are so impressed…